The latest is a bra with built in ice packs that promises to keep women cool this summer. The ice bra from underwear firm Triumph Japan dubbed the “Super Cool Bra” was unveiled on Wednesday. The bra features a pair of small fish tanks encompassing the breasts, a traditional Japanese wind chime and a mint leaf.
How does it all work?
The cups are filled with a gel that remains soft and supple even when frozen, giving the wearer a cool sensation. The mint gives a refreshing fragrance, while the sound of the wind chimes is a pleasant cooling sound during the Japanese summer.
A lot of these ideas and gadgets have come about due to the need to save energy in Japan after the recent nuclear reactor disaster and especially so during the long hot summers. The Cool Biz campaign has started again, urging people to dress down for work to stay cool and avoid the need to have the aircon on high.
Check out the video below featuring the models wearing the new ice bra